Old Kappa logo
New Kappa logo
Logo was inspired by the shape of the two bodies back to back, as well as K for Kappa.
While the Kappa brand is still fresh and modern, their logo is outdated. This project presents a gender-neutral version of the logo that pays homage to the old logo without showing naked bodies. With a strong typeface to complement the icon, this combination mark is representative of the street-style and athletic nature of the brand. It creates a sense of luxury without being inaccessible. The brand colours, red, white, and black can be applied to the new logo to create a deeper association for consumers.