brand design + case study
The Menopause Foundation of Canada
The Menopause Foundation of Canada is an organization created to end the stigma around menopause and offer women resources to manage this important life change. MFC is one of the first organizations in Canada to begin an open conversation about menopause, backed by a medical board of experts.
The Design Brief
One of the main goals of the brand was to look less predictable than other medical organizations created for women. We wanted to avoid pinks, purples, hearts, and icons of female anatomy, which are common design elements in most feminine health organizations. The brand image needed to be empowering, bold, welcoming, and symbolize the idea of bravery, growth, and optimism. As the brand designer, it was my job to bring this idea to life.
Working directly with Co-Founder, Janet Ko, we developed a brand design that is bright, bold, professional, and that celebrates this change in a woman's life. The inspiration behind the logo is the sun and how every woman is radiant and brilliant. Created using three shades of yellow and various sized circles, the logo has movement to represent the change that menopause brings to a woman's life. The brand colours are blue, yellow, and white. These colours present strong contrast and visual appeal while straying from the traditional feminine colours which was one of the brand goals.
What We've Done for Far
Since the Foundation's start in 2021, we have continued to build brand assets that help our audience recognize and appreciate our goals. I have designed the logo, website, letterhead, powerpoint template, website banners, website icons, posters, a printable symptom tracker, and most recently, our 2022 report, "The Silence and the Stigma." We are excited to see the Foundation grow and continue to help Canadian women navigate this time in their lives.